“How do I make more sales?”

This is a question that is often asked in eCommerce forums. Sometimes it is formulated differently, for example:

• “How do I get more orders?”
• “How do I generate more traffic for my shop?” or
• “How do I do successful Facebook/Content/Online Marketing for my online store?”

But even these questions ultimately come down to revenue; the other factors merely influence and increase revenue.

More revenue is every shop operator’s goal. You want to earn more money and earn a living as a one-man-show with your own shop. Thinking further, this leads to the desire to…

Online shops have so many pro­ces­ses run­ning in the back­ground that you as a shop owner must never lose track of. Pro­cu­re­ment, deter­mi­na­ti­on of requi­re­ments, logistics, trans­port, and sto­rage — the smoot­her the invento­ry manage­ment system runs, the more satis­fied your custo­mers are. Most shop sys­tems offer various basic func­tions to manage orders or stocks to a cer­tain degree.

The larger your online shop and the more cate­go­ries and pro­duc­ts you offer, the more dif­fi­cult it is to keep an eye on all pro­ces­ses. …

Custo­mer reviews are the best sel­lers. They are people’s most important buying impul­se. In this arti­cle, we show you how you can uti­li­ze this for your Woo­Commerce shop.

According to Peop­le­C­laim Blog, 70% of custo­mers prefer to look at reviews and ratings before they make a purcha­se online, and 71% agree that consumer reviews make them more com­for­ta­ble that they’re buying the right pro­duct.

These sta­tis­tics make one thing clear: Reviews have a direct influ­ence on your sales suc­cess.

Why Product Reviews Are So Useful for WooCommerce Shops

63% of those sur­vey­ed also said they were more likely to buy from an online store that dis­plays reviews. And it…

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop ope­ra­tors?

I wanted to know, and so I asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Com­mu­ni­ty.

The results were quite clear:

Perhaps you are thin­king about get­ting invol­ved in ecom­mer­ce? Done right, it can really be worth it. But before you fall into daydreams of bat­hing in money à la Dago­bert Duck, you have to invest in an online shop.

How much, exac­t­ly?

You’ve pro­bab­ly alrea­dy asked Google about this. But the arti­cles and data on the inter­net are rather vague. They exp­lain what soft­ware and tools you’ll have to invest in (domain, hos­ting, plugins, PayPal, SSL, design, deve­lop­ment, to name a few), but not exac­t­ly how much.

In this arti­cle, we get to the bottom of the ques­ti­on: How much…

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop ope­ra­tors?

I wanted to know and asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Com­mu­ni­ty.

The results were quite clear:

Let’s talk about how strangers become customers and then regular customers.

First, we will take a look at a general question: How do you actually sell something? Then, we will work our way up to sales in the context of ecommerce.

How A Sale Happens

I used to work for a mattress company. The great owner, Marc Schloßarek, has significantly influenced how I understand sales, and how we show this to our customers today and optimize sales for them.

The core idea is that selling has a structure. It’s not just a conversation — it’s a story told together. …