Alle Jahre wieder ist es dann doch an der Zeit: Das alte Smartphone gibt den Geist auf, ein neues Gerät muss her. Aber muss es unbedingt ein brandneues iPhone sein?

Mhm, gebraucht von privat möchte man dann doch keines kaufen. Wer weiß, was damit schon passiert ist. Eine Gewährleistung von privat gibt es ja nicht.

Und dann findet man Services wie refurbed.de — ein Unternehmen, welches damit wirbt gebrauchte Geräte “vollständig zu erneuern” und diese dann “wie neu, nur besser” zu verkaufen.

Erfahrungen mit refurbed.de — Kommen leider der Gewährleistung nicht nach
Erfahrungen mit refurbed.de — Kommen leider der Gewährleistung nicht nach

Außerdem wirbt das Unternehmen mit 12 Monaten Garantie — eine freiwillige Leistung, zusätzlich zur gesetzlichen Verpflichtung zu 24…


How to reverse engineer your marketing with one spreadsheet

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Photo by Isaac Smith on Unsplash

“How do I make more sales?”

This is a question that is often asked in eCommerce forums. Sometimes it is formulated differently, for example:

  • “How do I get more orders?”
  • “How do I generate more traffic for my shop?” or
  • “How do I do successful Facebook/Content/Online Marketing for my online store?”

But even these questions ultimately come down to revenue; the other factors merely influence and increase revenue.

More revenue is every shop operator’s goal. You want to earn more money and earn a living as a one-man-show with your own shop. Thinking further, this leads to the desire to…


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Online shops have so many pro­ces­ses run­ning in the back­ground that you as a shop owner must never lose track of. Pro­cu­re­ment, deter­mi­na­ti­on of requi­re­ments, logistics, trans­port, and sto­rage — the smoot­her the invento­ry manage­ment system runs, the more satis­fied your custo­mers are. Most shop sys­tems offer various basic func­tions to manage orders or stocks to a cer­tain degree.

The larger your online shop and the more cate­go­ries and pro­duc­ts you offer, the more dif­fi­cult it is to keep an eye on all pro­ces­ses. …


Use these 6 simple questions to get better product reviews on WooCommerce

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Photo by NESA by Makers on Unsplash

Custo­mer reviews are the best sel­lers. They are people’s most important buying impul­se. In this arti­cle, we show you how you can uti­li­ze this for your Woo­Commerce shop.

According to Peop­le­C­laim Blog, 70% of custo­mers prefer to look at reviews and ratings before they make a purcha­se online, and 71% agree that consumer reviews make them more com­for­ta­ble that they’re buying the right pro­duct.

These sta­tis­tics make one thing clear: Reviews have a direct influ­ence on your sales suc­cess.

Why Product Reviews Are So Useful for WooCommerce Shops

63% of those sur­vey­ed also said they were more likely to buy from an online store that dis­plays reviews. And it…


A comparison of Flatsome, Storefront, Impreza, and Divi

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Photo by Fikret tozak on Unsplash

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop ope­ra­tors?

I wanted to know, and so I asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Com­mu­ni­ty.

The results were quite clear:


An exact breakdown of different alternatives, including how to set up your own shop

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Photo by rupixen on Unsplash

Perhaps you are thin­king about get­ting invol­ved in ecom­mer­ce? Done right, it can really be worth it. But before you fall into daydreams of bat­hing in money à la Dago­bert Duck, you have to invest in an online shop.

How much, exac­t­ly?

You’ve pro­bab­ly alrea­dy asked Google about this. But the arti­cles and data on the inter­net are rather vague. They exp­lain what soft­ware and tools you’ll have to invest in (domain, hos­ting, plugins, PayPal, SSL, design, deve­lop­ment, to name a few), but not exac­t­ly how much.

In this arti­cle, we get to the bottom of the ques­ti­on: How much…


A comparison of Flatsome, Storefront, Impreza & Divi

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Photo by Fikret tozak on Unsplash

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop ope­ra­tors?

I wanted to know and asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Com­mu­ni­ty.

The results were quite clear:


Conversions require patience, but if your funnel is leaky, no one will make it through

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Photo by andrew welch on Unsplash

Let’s talk about how strangers become customers and then regular customers.

First, we will take a look at a general question: How do you actually sell something? Then, we will work our way up to sales in the context of ecommerce.

How A Sale Happens

I used to work for a mattress company. The great owner, Marc Schloßarek, has significantly influenced how I understand sales, and how we show this to our customers today and optimize sales for them.

The core idea is that selling has a structure. It’s not just a conversation — it’s a story told together. …

Franz Sauerstein

Author & Consultant. Dedicated to grow founder-owned eCommerce brands to 6 figures in monthly revenue. Helps SaaS brands catering to eCommerce to grow.

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